Healthcare
FMX Group: Distinct identities, one connected group
Each company earned its own identity, shaped to feel connected across the FMX Group.
- Challenge
- FMX was building a group of healthcare companies with different services and audiences. Each business needed its own identity while still feeling connected to the larger FMX group.
- Approach
- Kairos defined the positioning and relationship among the companies, then translated that strategy into distinct brand identities and website experiences. Shared visual and strategic elements kept the group consistent, while each brand retained its own audience and voice.
- Results
- A clearer digital presence across the group, with each brand easier to understand and positioned to build trust with its audience.
- Brand Strategy
- Visual Identity
- Website Strategy
- UI/UX Design
- Website Development
